We started Montezuma’s from a kitchen table 20 years ago. Most of us on the team can remember the time when Easter eggs were wrapped in foil, nestled in a plastic cocoon, and packaged in a shiny cardboard box. Of course, the chocolate inside was a treat we looked forward to, but it came with a mountain of packaging, none of it recyclable but all of it destined for landfill. So once we were in a position to choose how we designed our own packaging, we knew that we wanted it to be better. If the chocolate could be great, why not the pack it came in? And that’s exactly the task we set ourselves.