Our simple philosophy on great chocolate is exactly that, keep it simple and focus on the substance of the chocolate. Use the best ingredients, innovate and stay original.
Chocolate is tricky and complex, but we like to keep it simple and avoid discussing chocolate in overcomplicated and frankly pompous terms. For the most part we can all identify rubbish chocolate from good chocolate, but that jump to great chocolate need not be tangled up with tasting notes and boutique paraphernalia.
We like to have fun talking about how to taste chocolate, how chocolate is grown and processed, and indeed how chocolate varies around the world, but we don't want to get bogged down in anything that bores us or distracts from the important job of simply enjoying chocolate!
In our view, eating something that makes you feel good and makes you happy has to be a good thing, just follow mother's golden rule, "everything in moderation"!
If you really want to get down and dirty with the good stuff wrapped up in your Montezuma's chocolate then sure enough you will find antioxidants aplenty, in fact every 100 grams of dark chocolate has about 13,000 ORAC units and blueberries have only 2,400! Of course not everything in chocolate can be claimed as good for you per se, but then again we aren't claiming anything of the sort.