About our eco-packaging
Changing all of the Montezuma's packaging to either 100% recyclable, compostable or biodegradable has been no easy task and as of February 2020 we believe we are the only chocolate company that's managed to get the entire range moved into sustainable packaging so far. We love talking to our customers and are already getting a lot of questions about all sorts of really fair points, like 'What's your packaging made from" and "how do I recycle the bars".
We thought we'd put a handy little video together to help with some of your comments. We asked our MD Bruce and Marketing Director Debbie to give us the low down on everything related to our eco-friendly chocolate packaging from the glass used in our giant button jars to the ink we use to print on the cardboard chocolate bar boxes, and an explanation about the new size of our bars.
We've been shortlisted for the Sustainable Packaging Initiative in the FDF awards!
A Chat with Bruce and Debbie
Take a look at some of our 100% eco-friendly range:
Chocolate Truffle Boxes,
Chocolate Truffle Cartons,
Chocolate Button Jars,
Debbie: We’ve done a whole redesign but actually it’s been underpinned by the whole of the packaging that’s gone with it… and we’ve really tried so hard to make sure everything is recyclable, biodegradable, compostable as much as it possibly can.
Bruce: We are the first chocolate company we believe to have done the whole range. So I know that some other companies have done a few products here and there. We have done the entire range from our bars, to our buttons, to our truffles, to our bites and that’s the thing I’m really really proud of.
Debbie: The bulk of our range with our sales because we are in so many different retailers is through our bars and they are now in that 100% paper which is really hard because paper rips whereas the foil that everybody wraps things in is really flexible and goes through the machine.
Bruce: I mean I was just going to show, Debbie, this is the new packaging. It used to be foil but this is now literally just paper. It’s paper and card so it’s 100% recyclable. It goes straight in your recycling unit, off to be collected each week by the council. No plastic, no foil. I mean, for me it’s such a move forward.
Debbie: So as part of the whole recyclability project, we looked at absolutely every aspect of all of our products so we’ve made sure we use recyclable inks so they’re all metallic inks as opposed to using foil block which is traditionally used.
Bruce: The other thing that’s changed with the rebranding is that we have taken our bars down to 90 grams. This was a really tough decision. Moving to new packaging has meant an increase in costs. We’ve also had an increase in cost in raw materials as well and we had a choice as to whether we put the price up or took the product down. Most of our competitors are at the same weight – 90 grams – and that was the decision that we took.
Debbie: So we’ve done as much as we can to make sure that we reuse or repurpose so that we’re not throwing anything away. One of the big things we’ve done is we’ve used our retro lines which are available in-store and on the website so you can buy the old stock still – at a discounted price. The other great thing is that we use this sizzly stuff in our gift boxes and what we’ve done is we’ve actually taken our old packaging and we’ve created our own sizzle so a great way to repurpose something.
Bruce: And sizzle’s a really good example of something we’ve done but that means that we can remove things like bubble wrap and so on. So when we’re sending products out to our mail order customers, we’d use this rather than bubble wrap.
Debbie: Some products are easier than others. Our bar is absolutely 100% recyclable, the carton and the wrapper for the bar so all you’d have to do is put it in your curb-side recycling bin and off it goes.
Bruce: So because this is primary packaging i.e the one that you actually physically hold, it had to be slightly stronger so it’s 81% paper and 19% plastic. This is what is known as ‘widely recycled’ so it depends on your council really. So 75% of councils or more will actually recycle this and the reason it had to have a little bit of plastic in here is literally just because of strength. If it was just paper, it would rip and tear and it wouldn’t be food-safe.
Debbie: Absolutely. We’ve then got the jars which are just such an easy one to reuse. You can recycle glass but why would you when it’s just a great glass jar?
Bruce: And the card can be recycled.
Debbie: And the card obviously can be recycled.
Bruce: And then these ones. So these are some truffles so what’s great is that the card can very simply be recycled. Often what you have in these packaging units is a window. Ours has got a plastic bag inside of it and that is number one PT so that can be completely recycled and it can be easily separated as I think that’s what a lot of councils struggle with is when it’s stuck to the card, it then has to be manually separated and that, obviously, is difficult.
Bruce: We’re still using some plastics in our packaging. We’d love to get rid of them but frankly, one of the biggest challenges we’ve got, Debbie, is the fact that food needs to be packaged safely – it needs to be food-safe. So we’ve taken as many steps as we can to get rid of everything but some plastic we have to use but what we have done is made sure that the plastic is totally recyclable.
Debbie: Sorry I hope you’re not filming this! It felt hypocritical *Laughter* Hypocritical’s the word sorry!
Bruce: I don’t know what else to say! I agree!