World Chocolate Day Celebration

World Chocolate Day Celebration

Why is World Chocolate Day in July?

World Chocolate day is obviously one of our favourite days of the year, as it celebrates the introduction of chocolate to Europe back in July 1550. In those days, chocolate was served melted with spices, water, and chilli powder by the Mayans. It wasn’t until 1847 that the first chocolate bar was made by Joseph Fry, and we couldn’t be more grateful given bars are our go-to favourite chocolate treat!
World Chocolate Day gives us an unabashed excuse to go crazy for all things chocolate whether it’s bars, buttons, bites and beyond. Normally we’d have our Head Chocolatier, Gill, conjure up some new magical Montezuma’s flavour combination to celebrate but this year we’re making do with raising a glass of our creamy, dreamy hot chocolate, to all the chocolate lovers around the world.

If you get a chance, raise a bar to the Mayans and enjoy!

Top 5 Facts about World Chocolate Day

We thought we were experts in chocolate here at Montezuma’s, but these 5 killer facts shocked us all!

  • Our company’s namesake, Emperor Montezuma of the Aztecs, used to drink 50 cups of cacao from a golden chalice every day!
  • A lethal dose of chocolate for a human is 22 pounds, roughly 10kgs. This is roughly 111 of our Montezuma's bars. We know our bars taste good, but we don’t recommend eating that many in one sitting...
  • A real chocolate river was created using water, chocolate, and cream for the movie Willy Wonka and the Chocolate Factory. It stunk after a few days!
  • The tree that chocolate is produced from is called Theobroma cacao which means “food of the gods.”
  • One cacao pod contains about 42 beans, you need around 400 beans to make 500g of chocolate!

World Chocolate Day and Fairtrade Practices

At Montezuma’s, we understand that the future of cocoa farming and production is in the balance and sustainable practices are the only way forward. Therefore, we only buy the best quality cocoa which is made from certified cocoa which meets our Trading Fairly standards.

We also know that there are major problems of poverty, slavery and child labour in some cocoa-producing countries and we have a massive responsibility to ensure we don’t turn a blind eye. Ethical sourcing has always been a core philosophy of Montezuma’s and as our business has grown and we now have a far wider range and we have had to find other sources of cocoa to meet demand which meet our taste and ethical credentials. We work with a number of suppliers to source the best-tasting chocolate but everything we buy must also meet stringent ethical standards and certifications which include Fairtrade, Rainforest Alliance, UTZ, Soil Association and Cocoa Horizons certifications. Taste is so important to us and therefore we have never felt the need to commit to one certification or region as long as with every chocolate purchase we are playing our part to improve the industry and the lives of farmers.

How to Celebrate World Chocolate Day

Celebrating World Chocolate Day couldn’t be easier for chocolate lovers with our new website. It's now so easy to order your favourite chocolates to celebrate the day with us! You could also use our website to find one of our stores near you or a shop that stocks our chocolate treats! Whether you’ll be at home enjoying one of our delicious bars with the tv on, or out celebrating in the park (whilst maintaining social distancing), share your celebrations with us on our social media so we can all join in the fun!

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